Cellfie’s MyCellfie app has been named a winner of the 2026 Global Recognition Award, receiving international recognition for excellence in customer digital experience. The award decision highlights that, in addition to enabling easy management of telecom services, Cellfie’s digital ecosystem offers users personalized offers, a loyalty program, and features tailored to their everyday needs.

Today, MyCellfie is much more than an app for managing telecom services, with the growth in active users reflecting its increasing popularity. The app is continuously evolving, with every development focused on improving the customer experience. MyCellfie not only introduces new features but also simplifies existing ones, making them more convenient and intuitive to use.

Recent updates include:

• Simplified authentication - registration and login have been combined into a single process. Users no longer need to create a password and can access the app using only their mobile number and a one-time verification code;
• Updated home screen and navigation, making it even faster and easier to top up a balance, activate a package, and check remaining data, minutes, and other resources;
• Simplified package purchases. For example, if a user needs to pay a credit-related charge or the 112 service fee, when paying by bank card, the app automatically calculates both the applicable fee and the package price and covers them in a single payment. When topping up their balance, users can also see in advance how much will be used to cover the fee and how much will remain in their account;
• Improved roaming experience. The process of selecting and purchasing roaming packages has been simplified. When purchasing another package, the app also warns users in advance if activating the new package will replace their remaining mobile data.

Alongside practical functionality, MyCellfie offers services that turn the app into a space for everyday engagement. Bonus Steps connects physical activity with digital benefits - users who complete 5,000 steps per day receive mobile data as a reward.

The loyalty platform integrated into MyCellfie gives users access to special offers and discounts from various brands. Users can also find personalized offers and rewarding games within the app.

“When developing MyCellfie, our key question is: how can we make interacting with Cellfie easier for our customers? Sometimes the answer is an entirely new feature, and sometimes it is simply removing an unnecessary step or process. At the same time, our team is committed to ensuring that MyCellfie is more than just a place to manage telecom services and that users can find everyday benefits here as well. We are delighted that this latest international recognition acknowledges the experience we create for our customers every day,” says Ia Kupatadze, Digital & Innovation Lead at Cellfie.