Georgian mobile operator Cellfie  Mobile, which serves 1.42 million subscribers, presented a new communication platform  in April. The platform's message, “Let's talk,” fully defines the brand's positioning. When presenting the platform, the company decided to first and foremost be honest about itself.

 

This 100% Georgian telecommunications operator has been operating under the name Cellfie  Mobile  for two years. At the end of 2023, Cellfie was the first in Georgia to introduce 5G and began work on improving the existing network. By the end of this year, Cellfie  will continue to develop the network and will provide separate and detailed communication  on the progress of the work. Network development is a labor-intensive and time-consuming  process. At this stage, there are places where network coverage is lacking or needs improvement. This is what causes legitimate dissatisfaction of our  users.

 

The Cellfie team believes  that when building a brand, setting the right expectations is essential for communicating with users. That is why the videos created as part of the new campaign explain why you should have Cellfie and what you can expect from the company today:

 

Video  I

 

Video  II

Video  III

 

Cellfie's promise of the best deals is relevant now and will remain relevant in the future, with the only difference being that at this stage, you can take advantage of these offers almost everywhere!

 

What does the best offer mean? 

Competitive prices, the best rates, and innovative products. For example:

 

• Connect & Play packages, with which you don't use up  your megabytes when using social networks
• 3, 6- and 12-month unlimited packages, with no speed restrictions
• Roaming, which, in addition to good internet speed, won't let you get lost, as you don't use up your megabytes on Google Maps
• Loyalty platform, created in partnership with Vodafone offers discounts on various local and global brands just because you have a Cellfie