Cellfie Mobile, a Georgian mobile operator serving 1.3 million subscribers, has signed a partnership agreement with Europe’s leading telecom company, Vodafone Group.

An unbranded partnership has been established between Vodafone and Cellfie Mobile, within which Vodafone supports Cellfie Mobile in digitalization, creating maximum value for customers, enhancing operational efficiency, and fostering technological innovation. Vodafone also shares its service expertise and provides access to its products and services.

The first product under this partnership is already available to Cellfie Mobile customers. This is Vodafone’s globally renowned loyalty program, a novelty for the Georgian telecom market. The loyalty program has been successfully operating for years in the countries where Vodafone operates. Cellfie Mobile is one of the first partner markets to locally adapt this program.

The benefits of the loyalty program include exclusive discounts and special offers, extending to Vodafone’s global partners, including well-known and beloved brands such as Wolt, Bolt, FiiT, SixT, Surfshark, Tickitto, Trip.com, and HotelPlanner.

Using the loyalty program is very simple – by clicking the relevant button in the Cellfie Mobile app, customers can access offers for dining, discounts at stores and services, deals on popular apps, promotions for top brands, tickets for entertainment events, travel offers, and much more. The benefits and partner list of the loyalty program are constantly updated.

Vodafone is a leading telecom operator in Europe and Africa, providing mobile and fixed services to over 300 million people. In terms of mobile services, Vodafone is one of the largest organizations in the world. Vodafone also serves corporate clients, with a total of 4.8 million businesses. Under its Vodafone Partner Markets division, the group collaborates with local operators in 45 different countries.