As a result of direct cooperation between the Georgian mobile operator Cellfie Mobile and Google, for the first time in Georgia it is possible to buy applications in-app services in Google Play directly with the mobile balance.

To have Cellfie balance appear as a payment method in Google Play, the user adds his/her Cellfie number to Google account. Once the desired app is selected, the option to purchase with Cellfie Balance will appear in the payment method. Only for the first purchase, the user will receive a one-time code that needs to be verified. To use the service, the user needs to specify Georgia as the country in Google Play.

"We are happy that for the first time in Georgia our customers are given the opportunity to easily purchase desired services in Google Play directly with their cell phone balance. This is made possible by Cellfie Mobile's direct cooperation with Google, which is also a novelty in the Georgian market and raises Georgia's participation in global technological processes to a new level. With this product, Cellfie strengthens its strategy to continuously provide customers with innovations that make it easier for them to meet their everyday needs," Cellfie Mobile decalred.