Georgian Mobile Operator Cellfie  Mobile Turns 2 Years Old “Let's Talk” – the Company Unveils New Communications Platform

Georgian mobile operator Cellfie  Mobile, which serves 1.3 million subscribers across Georgia, celebrated its two-year anniversary in April. The fully Georgian operator have summarized the results of two years and also presented the new communication platform to the market.

Since the launch of the brand, the company has implemented a number of important projects. Cellfie Mobile became the first mobile operator in the country to implement  5G network in Georgia. Cellfie Mobile's 5G was first launched in test mode in November 2023, after which the network was deployed in winter resorts, Western Georgia and Tbilisi. The 5G network is being implemented using the infrastructure of Finnish technology giant Nokia, with whom Cellfie signed a massive agreement in the summer of 2023. In December 2024, Cellfie Mobile became a partner of Vodafone Group. As part of the partnership, Vodafone is supporting Cellfie Mobile in digitalization, technology innovation and operational efficiency.

As part of the cooperation, Cellfie Mobile has already this year implemented Vodafone's loyalty platform, which it has fully adapted to the Georgian market. The platform combines special offers from various categories: food, sports, entertainment, travel and more.

The loyalty program is part of Selfie Mobile's new communication platform, which is now the company's format of interaction with customers. Let's Talk - Selfie encourages its customers and promises even more customized offers and products for more communication with family, friends and, in general, people.

“Cellfie Mobile is constantly offering outstanding products and services to its customers. Our team works every day to improve our services and offer our customers much more than just telecommmunication. This is evidenced by the implementation  of the country's first 5G network based on European standards and a loyalty platform that rewards customers simply for being Cellfie subscribers. The loyalty platform also provides ample opportunity for local businesses to reach 1.3 million customers in our country,” states Cellfie Mobile. “To coincide with Cellfie's two-year anniversary, we have timed the launch of a new communication platform. As part of this platform, we will offer our subscribers, along with a loyalty platform,  innovative  products that will further simplify communication and give them more ways to talk to each other. It's ironic that today, when we have so many opportunities to communicate at our disposal, we have fewer and fewer meaningful, heart-to-heart conversations. Our desire is to give people more opportunities to talk to each other and talk about everything,” adds Cellfie Mobile.