Cellfie Mobile, a Georgian mobile operator serving 1.3 million subscribers across Georgia, annually supports AD Black Sea, the most important creative industry event in the region. The festival is traditionally held in Batumi from September 14-16. AD Black Sea brings together key players in the creative industry, impressive performances, big ideas, legendary names, interactive sessions, hands-on workshops and other events.

The purpose of Cellfie is to empower and motivate its users to get even more out of technological advances, in a way that is easy, enjoyable and time-saving for them. Supporting the said festival echoes exactly Cellfie's goal of making it easier for its users to access various innovations and technological advances, which, among other things, includes getting to know the news in this field for their professional or personal purposes.

Ad Black Sea was founded in 2015 and is currently the largest festival in the region, hosting over 1,000 delegates. The full program can be found here.