Cellfie Mobile, a Georgian mobile operator serving 1.3 million subscribers, has introduced a customer loyalty program unprecedented for the local telecommunications market. The program already combines many of users' favorite brands in a variety of categories: food, sports, entertainment, personal care, shopping, travel and more. Offerings include both local and global brands.

Nothing additional is required to participate in the loyalty program, it is automatically available to all MyCellfie app users. The list of partners and offers is constantly growing and being updated.

This program is a world-famous Vodafone loyalty product adapted by Cellfie Mobile to the local market. The loyalty program is the practical result of the partnership established between Cellfie Mobile and Vodafone Group in December.